Restaurant owners, keep your brand clear and easy to find online. INVITE your customers to be your brand ambassadors. Let them know your on facebook, twitter, or foursquare with a simple sign in the window of your store.
Here's a short video of a great little place I found in Stirling, NJ. With my facebook "check-in " my friends local to it decided to go out to eat there too. Pretty powerful and budget friendly if you ask me!
http://youtube.com/nBfDZRLu6io
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